DR’s Secret is honoured to be conferred the Singapore Prestige Brand Award (SPBA) 2023. Jointly organised by the Association of Small and Medium Enterprises and Chinese newspaper Lianhe Zaobao, the SPBA recognises and honours Singapore brands for their branding achievements and excellence.
The SPBA comprises five categories – Promising Brands, Established Brands, Heritage Brands, Regional Brands and Special Merit. DR’s Secret was recognised in the Regional Brands category, which is for companies established for more than 3 years, with a presence in at least three foreign markets.
We are also delighted to receive the Most Popular and Overall Winner awards in the same category. These recognitions reflect our ongoing growth and dedication to brand development.
The SPBA Award Presentation Ceremony was held on 25 October and recognised 29 local businesses that have distinguished themselves in the business landscape through their branding. Our Co-founders, Dr Dora Hoan and Dr Doreen Tan, along with Chief Operating Officer, Mr Huang Ban Chin, represented DR’s Secret at the ceremony to receive the awards.
The SPBA has recognised more than 500 brands over the past 21 years. DR’s Secret is honoured to be among these recipients and look forward to continuing our journey of brand excellence and innovation.