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Board of Directors

Dora Hoan BBM

Founder, Co-Chairman
Group CEO / Managing Director

Ms Dora Hoan, Founder of Best World, graduated from Nanyang University in 1975 with a bachelor’s degree in History. Her phenomenal journey to entrepreneurial success started the day she came to know and enkindled a passion for direct selling 40 years ago. Dora has since developed expertise in both direct selling and corporate management. During this period, she continued her further study and graduated with an MBA.

As Group Managing Director, Ms Hoan oversees and leads the Group’s management and business development direction. Her expertise in direct selling and visionary strategic thinking has dramatically scaled Best World from a homegrown business into an established Asian enterprise. Today, Ms Hoan puts in huge efforts into driving the Group’s vision and plan for global expansion. With the same entrepreneurial spirit, Ms Hoan also takes active leadership roles in various associations and grassroots organizations. read more…

During her tenure as ASME President, she collaborated with “Lianhe Zaobao” in initiating the Singapore Prestige Brand Award (SPBA). This pioneering effort has significantly increased awareness of Singapore society on the importance of branding for business success.

In 2014, Ms Hoan was conferred the Public Service Medal (PBM) at the 2014 National Day Awards.

In 2018, Ms Hoan was appointed Co-Chairman of SPBA China Committee which spearheaded the launch of SPBA Lianhe Zaobao Prestige Brand in Shanghai, China.

Throughout the years, Ms Hoan received numerous entrepreneur awards and various recognition across the regions. read less

Doreen Tan PBM

Founder, Co-Chairman

Ms Tan is one of the founders of Best World. With 35 years experience in this industry, she has a rich professional knowledge of beauty and nutrition. She holds a degree in Applied Nutrition from the American Academy of Nutrition.

Her extensive knowledge, combined with her deep understanding of consumers’ needs, have led her to serve as the Group’s key product specialist.

She heads all product related functions in the company such as product development and product training. Ms Tan also imparts her expertise through seminar trainings and counselling services.

In 2016, Ms Tan was conferred the Public Service Medal (PBM) at the 2016 National Day Awards. read more…

In 2022, Ms Tan was appointed as President of HSIAS (Health Supplements Industry Association Singapore) for the term from 2022 - 2024. She is also the Vice-Chairman of AAHSA (ASEAN Alliance of Health Supplement Association).

Ms Tan is also the Chairman of SAC of Meridian Secondary School. read less

Huang Ban Chin

Executive Director cum Chief Operating Officer

Mr Huang graduated from the National University of Singapore in 1992 with a Bachelor of Science degree majoring in biochemistry and microbiology and has over 20 years of experience in the direct selling and healthy lifestyle industries.

Mr Huang joined Best World in 1990 as its marketing manager. He was promoted to the position of Director in 1994 and assumed his position as Executive Director in 2003. As Executive Director of the Group, he oversees the Group’s day to day operations and manages the Group’s key functions of finance, product development, information technology, investor relations etc. and is responsible for the execution of the Group’s regional business expansion plans.

His responsibilities were expanded to include the role of Group Chief Risk Officer who is in charge of developing and maintaining a comprehensive process for identifying, assessing, reducing, monitoring, controlling and reporting key business risks that might impair the achievement of the Group’s goals and objectives. Mr Huang is promoted to Chief Operating Officer in July 2010.

Lee Sen Choon

Lead Independent Director and Chairman of Audit Committee

Mr Lee is currently a partner of Lee Seng Chan & Co., a public accounting firm in Singapore, and has more than 20 years of experience in accounting, auditing, taxation and corporate secretarial work. Mr Lee is the Treasurer of the Board of Directors of Singapore Chinese High School and a member of the Board of Governors of Hwa Chong Institution and the School Advisory Committee of Xingnan Primary School.

Mr Lee is also a member of the Institute of Chartered Accountants in England and Wales, and a practising member of the Institute of Certified Public Accountants of Singapore. In addition, Mr Lee sits on the boards of two other publicly listed companies as an independent director.

He holds a Bachelor of Science degree (Hons) from the then Nanyang University and has a post-graduate diploma in Management Studies from the University of Saltford, United Kingdom.

Adrian Chan Pengee

Independent Director and Chairman of Remuneration Committee

Mr Chan is a Senior Partner at the law firm, Lee & Lee, and is Head of the Corporate Department of the firm. He is a member of the Legal Service Commission, which is a body constituted pursuant to the Constitution of the Republic of Singapore. He is also a Board member of the Accounting and Corporate Regulatory Authority of Singapore.

In addition, the SGX has appointed him to its Catalist Advisory Panel to review Catalist Sponsor and Registered Professional applications.

He was the First Vice-Chairman of the Singapore Institute of Directors and currently serves as the Deputy Chairman of its Advocacy and Research Committee. He is a Council member of the Law Society of Singapore and chairs its Corporate Practice Committee. read more…

He currently chairs the Panel of the Institute of Corporate Law at ACRA. He sits on the Corporate Governance and Regulations Committee of the Singapore International Chamber of Commerce, the Board of Shared Services for Charities Limited, which is a registered charity and an Institution of a Public Character, and on the Ethics Review Committee of the Singapore Polytechnic.

He has been appointed to the Corporate Governance and Directors Duties Working Group of the Steering Committee that was established by the Ministry of Finance to review and rewrite the Companies Act of Singapore. He has also co-authored Singapore's first "Annotated Code of Corporate Governance" for Lexis-Nexis that is published in Woon's Corporations Law. Mr Chan has been elected to and continues to serve on the Executive Council of the Association of Small and Medium Enterprises as its Honorary Secretary. He currently serves on the Pro-Enterprise Panel, chaired by the Head of Civil Service and supported by the Ministry of Trade & Industry, which addresses feedback from the private sector on unnecessary or outdated government rules that hinder businesses and stifle entrepreneurship with a view to eliminating red-tape.

He is an independent director on the board of several publicly listed companies on the Singapore Stock Exchange and has previously been Non-Executive Chairman of AEM Holdings Ltd and Nobel Design Holdings Ltd. read less

Chester Fong Po Wai

Independent Director and Chairman of Nominating Committee

Mr Fong is currently a part-time senior advisor at McKinsey in Asia-Pacific supporting Strategy and Corporate Finance with focus on transactions and CFO service lines.

He has more than 30 years of experience in finance and general management at Colgate-Palmolive, a global consumer products company; He was the Chairman and CEO of Greater China and the Chief Financial Officer of Greater Asia. During his tenure with Colgate-Palmolive he has championed and supported many global and regional acquisition projects.

Mr Fong was a part-time lecturer at Polytechnic University of Hong Kong on corporate governance. He was also a Senior Adviser of a private equity firm with focus on emerging market.