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Board of Directors

Dora Hoan BBM

Founder, Co-Chairman
Group CEO / Managing Director

Ms Dora Hoan, Founder of Best World, graduated from Nanyang University in 1975 with a bachelor’s degree in History. Her phenomenal journey to entrepreneurial success started the day she came to know and enkindled a passion for direct selling 40 years ago. Dora has since developed expertise in both direct selling and corporate management. During this period, she continued her further study and graduated with an MBA.

As Group Managing Director, Ms Hoan oversees and leads the Group’s management and business development direction. Her expertise in direct selling and visionary strategic thinking has dramatically scaled Best World from a homegrown business into an established Asian enterprise. Today, Ms Hoan puts in huge efforts into driving the Group’s vision and plan for global expansion. With the same entrepreneurial spirit, Ms Hoan also takes active leadership roles in various associations and grassroots organizations. read more…

During her tenure as ASME President, she collaborated with “Lianhe Zaobao” in initiating the Singapore Prestige Brand Award (SPBA). This pioneering effort has significantly increased awareness of Singapore society on the importance of branding for business success.

In 2014, Ms Hoan was conferred the Public Service Medal (PBM) at the 2014 National Day Awards.

In 2018, Ms Hoan was appointed Co-Chairman of SPBA China Committee which spearheaded the launch of SPBA Lianhe Zaobao Prestige Brand in Shanghai, China.

Throughout the years, Ms Hoan received numerous entrepreneur awards and various recognition across the regions. read less

Doreen Tan PBM

Founder, Co-Chairman

Ms Tan is one of the founders of Best World. With 35 years experience in this industry, she has a rich professional knowledge of beauty and nutrition. She holds a degree in Applied Nutrition from the American Academy of Nutrition.

Her extensive knowledge, combined with her deep understanding of consumers’ needs, have led her to serve as the Group’s key product specialist.

She heads all product related functions in the company such as product development and product training. Ms Tan also imparts her expertise through seminar trainings and counselling services.

In 2016, Ms Tan was conferred the Public Service Medal (PBM) at the 2016 National Day Awards. read more…

In 2022, Ms Tan was appointed as President of HSIAS (Health Supplements Industry Association Singapore) for the term from 2022 - 2024. She is also the Vice-Chairman of AAHSA (ASEAN Alliance of Health Supplement Association).

Ms Tan is also the Chairman of SAC of Meridian Secondary School. read less

Huang Ban Chin

Executive Director cum Chief Operating Officer

Mr Huang graduated from the National University of Singapore in 1992 with a Bachelor of Science degree majoring in biochemistry and microbiology and has over 20 years of experience in the direct selling and healthy lifestyle industries.

Mr Huang joined Best World in 1990 as its marketing manager. He was promoted to the position of Director in 1994 and assumed his position as Executive Director in 2003. As Executive Director of the Group, he oversees the Group’s day to day operations and manages the Group’s key functions of finance, product development, information technology, investor relations etc. and is responsible for the execution of the Group’s regional business expansion plans.

His responsibilities were expanded to include the role of Group Chief Risk Officer who is in charge of developing and maintaining a comprehensive process for identifying, assessing, reducing, monitoring, controlling and reporting key business risks that might impair the achievement of the Group’s goals and objectives. Mr Huang is promoted to Chief Operating Officer in July 2010.

Adrian Chan Pengee PBM

Lead Independent Director and Chairman of Remuneration Committee

Mr Chan is a Senior Partner at the law firm, Lee & Lee, and is Head of the Corporate Department of the firm. He is a member of the Legal Service Commission, which is a body constituted pursuant to the Constitution of the Republic of Singapore. He is an independent director on the board of several publicly listed companies on the Singapore Stock Exchange. In addition, the SGX has appointed him to its Catalist Advisory Panel to review Catalist Sponsor and Registered Professional applications.

He is the Vice-Chairman of the Singapore Institute of Directors and currently serves as the Chairman of its Advocacy and Reports Committee. He was previously on the board of the Accounting and Corporate Regulatory Authority (ACRA) and a Council member of the Law Society of Singapore. He currently serves on the Panel of the Institute of Corporate Law at ACRA, on the Board of Shared Services for Charities Limited, which is a registered charity and an Institution of a Public Character, and on the Institutional Review Board of the Singapore Polytechnic. read more…

He has been appointed to the Corporate Governance and Directors Duties Working Group of the Steering Committee that was established by the Ministry of Finance to review and rewrite the Companies Act of Singapore. He has also co-authored Singapore's first "Annotated Code of Corporate Governance" for Lexis-Nexis that is published in Woon's Corporations Law. Mr Chan has been elected to and continues to serve on the Executive Council of the Association of Small and Medium Enterprises as its Honorary Secretary and previously served on the Pro-Enterprise Panel, chaired by the Head of Civil Service and supported by the Ministry of Trade & Industry, which addresses feedback from the private sector on unnecessary or outdated government rules that hinder businesses and stifle entrepreneurship with a view to eliminating red-tape. In addition, he has been appointed the Honorary Legal Advisor to both the Singapore Institute of Engineering Technologists and the Singapore Optometrist Association.

He was appointed to the Audit Committee Guidance Committee, established by the Monetary Authority of Singapore, the ACRA and the SGX to develop practical guidance for audit committees of SGX-listed companies and raise corporate governance standards, and was appointed by the Corporate Governance Oversight Committee (comprising MAS, ACRA, SGX and CAD) to the Working Group to review and update the Guidebook for Audit Committees. He has been appointed by the Public Accountants Oversight Committee to serve on the Complaints and Disciplinary Panel of ACRA in administering the Accountants Act.

He served on the SPRING/CPIB Working Group to develop the ISO 37001 Standard on Anti-bribery Management Systems and on the Working Group and Steering Committee that developed the Singapore Stewardship Principles for Responsible Investors. In addition, he has served on the Lemon Law Taskforce set up by the Ministry of Trade & Industry and The Consumers Association of Singapore to make recommendations to the government on the scope and form of lemon laws in Singapore. He has also served on the Taxpayers Feedback Panel of the Inland Revenue Authority of Singapore.

For the Singapore Institute of Legal Education, he lectures on “Corporate Governance”, is an Examiner for the Corporate and Commercial Practice paper for the Bar Admissions and Examinations and is the Principal Examiner for Company Law for the Foreign Practitioner Examinations. read less

Chester Fong Po Wai

Independent Director, Chairman of Nominating Committee and Chairman of Audit Committee

Mr Fong has more than 30 years of experience in finance and general management at Colgate-Palmolive, a global consumer products company; He was the Chairman and CEO of Greater China and the Chief Financial Officer of Greater Asia. During his tenure with Colgate-Palmolive he has championed and supported many global and regional business development and strategic restructuring projects.

He was more recently a senior advisor at McKinsey in Asia-Pacific supporting Strategy and Corporate Finance with focus on transactions and CFO service lines and was previously a Senior Adviser of a private equity firm with focus on emerging markets.

Mr Fong was also a part-time lecturer at Polytechnic University of Hong Kong on corporate governance.

Lee Sen Choon

Non-Executive Director
(Non-Independent post AGM held on 26 April 2024)

Mr Lee is the managing partner of UHY Lee Seng Chan & Co, Chartered Accountants, a public accounting firm in Singapore, and has more than 30 years of professional experience in internal and external audit, accounting controllership, taxation, reorganisation, share and business valuations for acquisition, corporate restructuring, due diligence reviews, initial public offering listings and risk management.

Mr Lee holds a Bachelor of Science degree (Hons) from the then Nanyang University and has a post-graduate diploma in Management Studies from the University of Salford, United Kingdom. He is a fellow member of the Institute of Chartered Accountants in England and Wales, and a practising member of the Institute of Certified Public Accountants of Singapore.