DR’s Secret named Brand of the Year at World Branding Awards 2026

DR’s Secret, Best World’s flagship skincare brand, has been recognised as Brand of the Year at the World Branding Awards 2026, emerging as the sole winner in the Health & Beauty – Skincare category under the National Tier.

Organised by the World Branding Forum, the World Branding Awards is a prestigious international programme that honours outstanding brands for their achievements in branding. Winners are selected through a rigorous evaluation process that includes brand valuation, consumer market research and public online voting, recognising both brand performance and consumer recognition.

This accolade is a meaningful affirmation of DR’s Secret’s continued commitment to quality, innovation and delivering skincare solutions that resonate with consumers. Being named the only National Tier winner in its category further underscores the brand’s strong presence and recognition in Singapore’s competitive beauty landscape.