Jerry Lu Senior Area Manager, South East Asia Except Malaysia
Mr Lu first joined the company in July 1995 as a marketing manager. Over the years, his consistent performance has earned him various assignments of increasing responsibilities until he became Senior Area Manager in 2007. In this current role, Jerry is responsible for fostering the continued growth of Best World in its market expansion as an up and coming global player. He directs operations in key markets all over Southeast Asia excluding Malaysia. He plans and directs the activities of sales affiliates, maps out strategies to strengthen market networks and sees to the successful administration of country operations. Jerry holds a Bachelor’s degree in Commerce (Information Systems) from the Curtin University in Perth, Australia.
Katherine Cheah Senior Country Manager, Malaysia
Ms Cheah is responsible for overseeing the business development of the Malaysian subsidiary. Specifically, she oversees cost effectiveness, efficiency, profitability, distributor satisfaction and day-to-day operations. She has been with the Group since 1999 and has more than 20 years experience in the direct selling industry.
Dr. Pengo Chow Country Manager, Hong Kong and Macau
Dr. Chow is in charge of the Hong Kong and Macau market. He is responsible to formulate the marketing strategy and the business development. He oversees the operational processes and the direct selling activities of sales affiliates, distributor relationships and day-to-day operations.
He holds a Bachelor degree of Economic, obtained his MBA from the University of Birmingham, and his Doctor of Business Administration from the University of Newcastle. Dr. Chow is a Chartered Marketer and a Fellow of the Chartered Institute of Marketing (FCIM), UK, as well as a Member of the Institute of Management, UK. Before joining the Group in 2005, he had over 15 years of senior management and business development experience both in Hong Kong and China.
Lau Chong Guan Country Manager, China
Mr Lau is appointed as Country Manager of China in March 2007. He currently oversees its strategic planning, business development and operational processes of the China market.
He obtained his Bachelor of Law from Brunel University, United Kingdom in 1993. Before joining the Group, he had over 13 years of marketing and business development experience in the Direct Selling industry especially in the South East Asia and China region.
Ho Kok Tong Country Manager, Taiwan
Mr Ho first joined the company as the General Manager of Operations & Corporate in 2007. In 2008, he was appointed as the Country Manager for Taiwan and is responsible for overseeing the strategic planning, business development and day-to-day operations of the Group’s Taiwan subsidiary.
Graduating with an Honors Degree in Bachelor of Commerce from Nanyang University, Mr Ho is also a “Fellow Certified Public Accountants of Singapore” (FCPA Singapore) and a “Fellow of the Association of Chartered Certified Accountants” (FCCA).
Prior to joining the Group, he had more than 20 years of experience in the scopes of financial management, corporate finance and treasury management in both MNCs and SMEs and had also over 10 years of experience in the marketing of health related products in the South East Asia Region.
