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Board of Directors

Dr. Dora Hoan PBM

Founder, Co-Chairman
Group CEO / Managing Director

Dr. Dora Hoan, Founder of the Group, graduated from Nanyang University in 1975 with a bachelor’s degree in History. Her phenomenal journey to entrepreneurial success started the day she came to know and enkindled a passion for direct selling 30 years ago. Dr. Dora has since developed expertise in both direct selling and corporate management. During this period, she continued her further study and graduated with an MBA and PhD in Business Administration. read more…

As Group Managing Director, Dr. Hoan oversees and leads the Group’s management and business development direction. Her expertise in direct selling and visionary strategic thinking has dramatically scaled Best World from a homegrown business into an established Asian enterprise. Today, Dr. Hoan puts in huge efforts into driving the Group’s vision and plan for global expansion.

With the same entrepreneurial spirit, Dr. Hoan also takes active leadership roles in various associations and grassroots organizations. During her tenure as ASME President, she collaborated with “Lianhe Zaobao” in initiating the Singapore Prestige Brand Award (SPBA). This pioneering effort has significantly increased awareness of Singapore society on the importance of branding for business success. Dr. Hoan was awarded as ASEAN Outstanding Woman Entrepreneur in June 2008.

In August 2014, Dr. Hoan was conferred the Public Service Medal (PBM) at the 2014 National Day Awards. read less

Dr. Doreen Tan

Founder, Co-Chairman

Dr. Tan is one of the founders of the Group. With 35 years experience in this industry, she has a rich professional knowledge of beauty and nutrition. She holds a degree in Applied Nutrition from the American Academy of Nutrition and an Honorary PhD from Kennedy Western University, USA. read more…

As part of Dr. Tan’s continuous effort to stay abreast of the latest scientific developments in holistic health and wellness, she then earned her PhD in Naturopathy. Her extensive knowledge, combined with her deep understanding of consumers’ needs, have led her to serve as the Group’s key product specialist.

She heads all product related functions in the company such as product development and product training. Dr. Tan also imparts her expertise through seminar trainings and counselling services. read less

Huang Ban Chin

Executive Director cum Chief Operating Officer

Mr Huang graduated from the National University of Singapore in 1992 with a Bachelor of Science degree majoring in biochemistry and microbiology and has over 20 years of experience in the direct selling and healthy lifestyle industries. read more…

Mr Huang joined the Group in 1990 as its marketing manager. He was promoted to the position of Director in 1994 and assumed his position as Executive Director in 2003. As Executive Director of the Group, he oversees the Group’s day to day operations and manages the Group’s key functions of finance, product development, information technology, investor relations etc. and is responsible for the execution of the Group’s regional business expansion plans.

His responsibilities were expanded to include the role of Group Chief Risk Officer who is in charge of developing and maintaining a comprehensive process for identifying, assessing, reducing, monitoring, controlling and reporting key business risks that might impair the achievement of the Group’s goals and objectives. Mr Huang is promoted to Chief Operating Officer in July 2010. read less

Lee Sen Choon

Lead Independent Director and Chairman of Audit Committee

Mr Lee is currently a partner of Lee Seng Chan & Co., a public accounting firm in Singapore, and has more than 20 years of experience in accounting, auditing, taxation and corporate secretarial work. Mr Lee is the Treasurer of the Board of Directors of Singapore Chinese High Schooland a member of the Board of Governors of Hwa Chong Institution and the School Advisory Committee of Xingnan Primary School. read more…

Mr Lee is also a member of the Institute of Chartered Accountants in England and Wales, and a practising member of the Institute of Certified Public Accountants of Singapore. In addition, Mr Lee sits on the boards of two other publicly listed companies as an independent director.

He holds a Bachelor of Science degree (Hons) from the then Nanyang University and has a post-graduate diploma in Management Studies from the University of Saltford, United Kingdom. read less

Chan Soo Sen

Independent Director and Chairman of Remuneration Committee

Mr Chan Soo Sen currently holds directorships in three other listed companies in Singapore, namely Midas Holdings Limited, BreadTalk Group Limited and Cogent Holdings Limited. read more…

Mr Chan was a Minister of State and had served in several ministries including the Ministry of Education, Ministry of Trade and Industry and Ministry of Community Development, Youth and Sports. Before entering the political scene, Mr. Chan started up the China-Singapore Suzhou Industrial Park as the founding CEO in 1994, laying the foundation and framework for infrastructure and utilities development.

Mr Chan holds a Master of Management Science from the University of Stanford, United States of America and is a director of a few listed companies in Singapore and an Adjunct Professor in the Nanyang Technological University. read less